Meet the team

Listed in PR Week’s 29 under 29 list and named one of ‘the brightest young social media communicators’ in the UK, Rich Leigh has a rich and varied PR background, having led award-winning campaigns and accounts at leading agencies. He founded Radioactive PR in 2014, working with brands big and small, as well as a range of personal PR clients. Rich founded and sold the UK’s #1 PR blog PRexamples.com, dedicated to the best in up-to-date PR stunts and campaigns, and wrote ‘Myths of PR’, which became Amazon’s best-selling PR book days after release.

Marketing graduate Lydia joined the agency in August 2015, already with two years’ experience working across multiple consumer and B2B accounts. Lydia works across many of Radioactive’s roster of clients. With a keen eye for an angle, she’s often the first person to spot reactive opportunities.

Lydia describes her sense of humour as Dwight Schrute-like, which is no bad thing!

In charge of the Manchester office (which specialises in food and drink PR and beauty PR), Emily has worked in consumer health PR for more than a decade, leading celebrity engagement, media relations and social media campaigns for high-profile clients including Boots UK, Coca-Cola and GlaxoSmithKline.

Ex-journalist Angharad found her way into PR after spells at BBC Radio Gloucestershire and Total Star. With close to a decade in public relations, Angharad brings a wealth of experience, working with a huge range of B2C and B2B brands and organisations at a number of agencies. A keen writer, Angharad still makes time to contribute to both lifestyle magazines and PR industry books.

Callum joined the agency just before the switch from Rich Leigh & Company to Radioactive PR, and after working through his apprenticeship, was brought on as an account exec. He is a confident voice in the room when it comes to creative ideas, and with a strong writing background, Callum has found his feet in PR very quickly.

Journalism graduate Donna has worked in B2B PR for 2 years, and joined Radioactive in mid-2017 amidst a period of agency growth with a view to learning new creative and consumer-orientated skills to complement her experience. Her determination translates into coverage with every story she works on, leaving no stone unturned to squeeze as much out of every conversation with the press.

Holly joined Radioactive PR as a paid apprentice in mid-2017, deciding against university in a bid to gain experience within PR while still studying for a qualification in digital marketing. After impressing over the year, she was offered a permanent role. She quickly found a talent for working with influencers and has a real tenacity when it comes to coverage.

Jade joined Radioactive PR in January 2018, with almost a decade of communications experience under her belt spent in agencies. She has worked with clients in many consumer and B2B sectors, including travel, food and drink, automotive, sport and not-for-profit, from small companies to global brands. Brands include Asics, Courvoisier, Continental Tyres, Converse, Mini BMW and Under Armour.

Kirsty has worked in a range of marketing roles both in-house and agency-side, across social media and PR, for businesses including HotelShopUK, Specsavers, BPE and Climb Online. Starting as an apprentice in a social media marketing agency, she brings years of marketing experience and a lot of enthusiasm to the agency… and she often bakes cakes for the team, too!

Toby joined the team in October 2018 after a stint in-house, having led large consumer, public affairs and corporate PR accounts at previous agencies. Toby spent seven years as a climate change researcher before finding his way into external communications for a not-for-profit multi-government organisation and… loves fast cars, contributing freelance reviews in return for weeks behind the wheels of some of the fanciest cars out there.