We worked with Helical Levity to support its sister company, the SANS Institute, with media relations for two of its educational programmes in the United States. It generated some fantastic US PR results.
What we did:
We worked with Helical Levity, a high-end security research firm that develops educational tools. Supporting its sister company, the SANS Institute, an international company that offers cyber security and information training, we provided media relations for two of its US cyber security programmes.
The first programme, Girls Go CyberStart, was designed especially for high school girls (aged at least 13 years old and in grade 9-12) to encourage more females into the industry.
Girls Go CyberStart was available to high school girls in 27 States and was endorsed by each State Governor. The programme was made up of a number of stages and challenges; those who made it through won $500 each to put towards college scholarships.
The second programme, Cyber FastTrack, was also available in 27 States and was tasked with engaging college and grad school students (aged at least 18) into cyber security careers. Similar to the Girls Go CyberStart programme, college students who made it through the educational programme, would win money towards scholarships and cyber security training.
Our remit was to support both programmes with media relations – to announce the launch of both programmes, and then to announce how many high school girls had successfully completed Girls Go CyberStart programme and won scholarships each.
We wrote three press releases and issued to targeted media in the US.
It generated some great US PR results!
10,000 students registered for each programme, meaning each were fully subscribed – as a result of various marketing efforts, including our PR support!
Want to know how we might support you with a campaign – whether its UK, US or international?