Traditional press office activity is an integral part of any marketing strategy. Just like what we’re doing with this article, what we *mostly* do for our personal training client Ultimate Performance Fitness, is PR the amazing transformation results achieved by their PTs and clients. Some of the clients they train include celebrities, for example Radio…
It’s been just shy of six months since we started our four-day work week, without cutting staff pay. We trialled it first for six weeks, then announced it would be permanent in early September. I got a lot of variations of the question, ‘but you’re a business owner… isn’t this a TERRIBLE business decision!?’. Six…
At Radioactive PR, we have loads of experience of working with start-ups and entrepreneurs. If you’re a start-up founder, or are a marketing decision maker for one, then you might be wondering if you need to hire a PR agency to help grow the business. Here is a list of ways that a PR agency…
At Radioactive PR, we have lots of experience in supporting start-ups and entrepreneurs with PR. Depending on their needs, our support might be to raise awareness of the brand, help boost a website’s traffic/its SEO through creative PR, build the profile of an entrepreneur/founder, get coverage in media to reach possible investors and plenty of…
For Team Tactics, the corporate events company, we delivered some fantastic PR campaign results… The idea: Team Tactics wanted a creative idea to drive traffic to its site as well as be something that relates to its core business of providing team building activities, business events and hospitality. With all of our creative campaigns, we think…
Being an influencer is a serious business, to the point where people shelve their Oxbridge degrees for a life of picture-perfect promotion, and apartments that are the image of aesthetic aspiration are rented for thousands a month, but of course not for living in – for Instagram shoots only! Serious business means rules and regulation…
Season 6 of Fortnite was released last week – so, we thought – why not hang an idea to game and consult with potential clients off of that!? That’s how ‘Fortnite and PR’ – it does what it says on the tin – was born. Throughout October, we’re offering potential clients a chance to discuss PR…
We have some great news – after we successfully managed The Clash 2018’s event PR (case study here), Bath Rugby recently got in touch with us to ask if we could do the same for The Clash 2019! For The Clash next year, Bath Rugby will go head-to-head with the Bristol Bears, alongside a day filled with…
Introducing Radioactive PR newbie… Toby Aiken. Place of birth: Barnstaple Did you go to uni? If not, what was your route into PR? I did go to Uni, but I studied Environmental Science… so not your normal route into PR! After working in comms for a climate change research organisation I got into my first PR agency…
For Unite Students, the UK’s largest student accommodation provider, we delivered some fantastic PR campaign results… The idea: FTSE250 company Unite Students is the UK’s largest accommodation provider – so its core audience is students (from the UK and international) who are typically digitally-savvy. To captivate this audience and to drive traffic to Unite Students’…
