We recently put this call out to in-house marketers, asking direct questions about marketing budgets in response to the two UK Covid-19 lockdowns, across everything from outdoor advertising to digital PR. Of course, it’s beneficial to us an agency, but it’s about more than that – we wanted to get a sense of how marketers…
It’s no secret that it’s been a tough time over the last couple of months, and continues to be in many ways. For us, and many others. I spoke about the impact of Covid-19 on us as an agency in episode 10 of PR in a Car* (here, if you would like to listen/watch) –…
We work with our client Tutor House, the online tutoring platform, on a retained basis. Our recent campaign delivered some fantastic PR for SEO results. What we did: We’ve worked with the online tutoring platform, Tutor House, for almost a year. Like we do for a lot of our other clients, one of the main…
Traditional press office activity is an integral part of any marketing strategy. Just like what we’re doing with this article, what we *mostly* do for our personal training client Ultimate Performance Fitness, is PR the amazing transformation results achieved by their PTs and clients. Some of the clients they train include celebrities, for example Radio…
It’s been just shy of six months since we started our four-day work week, without cutting staff pay. We trialled it first for six weeks, then announced it would be permanent in early September. I got a lot of variations of the question, ‘but you’re a business owner… isn’t this a TERRIBLE business decision!?’. Six…
At Radioactive PR, we have loads of experience of working with start-ups and entrepreneurs. If you’re a start-up founder, or are a marketing decision maker for one, then you might be wondering if you need to hire a PR agency to help grow the business. Here is a list of ways that a PR agency…
At Radioactive PR, we have lots of experience in supporting start-ups and entrepreneurs with PR. Depending on their needs, our support might be to raise awareness of the brand, help boost a website’s traffic/its SEO through creative PR, build the profile of an entrepreneur/founder, get coverage in media to reach possible investors and plenty of…
For Team Tactics, the corporate events company, we delivered some fantastic PR campaign results… The idea: Team Tactics wanted a creative idea to drive traffic to its site as well as be something that relates to its core business of providing team building activities, business events and hospitality. With all of our creative campaigns, we think…
Being an influencer is a serious business, to the point where people shelve their Oxbridge degrees for a life of picture-perfect promotion, and apartments that are the image of aesthetic aspiration are rented for thousands a month, but of course not for living in – for Instagram shoots only! Serious business means rules and regulation…
Season 6 of Fortnite was released last week – so, we thought – why not hang an idea to game and consult with potential clients off of that!? That’s how ‘Fortnite and PR’ – it does what it says on the tin – was born. Throughout October, we’re offering potential clients a chance to discuss PR…
