I recently gave a talk to a CIPR group, looking at creativity and, in particular, PR ‘stunts’. In it, I argued that we need to redefine and evolve the term itself, looked at creative PR as a whole and spoke about how the pandemic has changed PR. With what’s felt like an influx of new…
In a blog and video shared in early February and viewed more than 6,000 times, I (Rich Leigh, HI!) invited ‘entrepreneurial leaders’ to apply to become the agency’s first managing director, to keep us ‘growing, profitable and having fun’. We were inundated with talent – and I’ve been especially greedy. Here’s a short video announcement……
‘Oh mate, you sound preeetty stressed.’ That’s what a friend of mine said when they listened to the last episode of PR in a Car, recorded and released in May. I didn’t much like that I’d sounded that way. I was, as ever, just trying to be honest about what it was like to run a business,…
It’s no secret that it’s been a tough time over the last couple of months, and continues to be in many ways. For us, and many others. I spoke about the impact of Covid-19 on us as an agency in episode 10 of PR in a Car* (here, if you would like to listen/watch) –…
Place of birth: Gloucester Did you go to uni? If not, what was your route into PR? After studying Media and Communications at Swansea University I became fascinated by PR and was offered a scholarship to study for a Masters in PR and Media Practice. I then interned at a PR consultancy specialising in travel and became a…
Introducing Maxine Stacey – who recently started at Radioactive PR as PR intern! Place of birth: Cheltenham, Gloucestershire Did you go to uni? If not, what was your route into PR? I studied at the University of Gloucestershire and completed a BA in Popular Music. In 2017 I graduated and began a PGCE and found out the…
This week on PR in a Car, we’re talking about ‘digital PR’ – what it is, how and why it’s beneficial to brands and why we’re hearing so much about it right now in and around the marketing and PR world. In the podcast, we mention this Digital PR report we did – looking at…
As Head of New Business and Strategy and it’s my job to deal with everything from client briefs we receive and enquiries we get, right through to pulling together the strategy and plan for new clients who want to work with us as their PR agency. I talk to all kinds of businesses looking for…
We work with the antiques marketplace, LoveAntiques.com, on an ongoing basis – supporting it with PR for SEO results. What we did: We’ve worked with LoveAntiques.com for almost four years, offering PR for SEO for the antiques marketplace – building links from media sites with a high Domain Authority (DA). For this client we’ve had…
We decided to take a look at our link building PR results over the last 12 months. We’ve created what could be the first such report of its kind, benchmarking just what PR for SEO can do (with the important caveat that OF COURSE, PR is about more than link building – it just happens…
