Whether you want to be sat down with the presenters you wake up to every morning, featured on that news site you visit every day, have your product reviewed by your favourite bloggers or have the coolest celebrities tweet about you, it’s public relations you’ll need.
Fortunately, you’re in the right place.
Having worked with hundreds of individuals and businesses, public relations is our bread and butter.
Read more about what we do below:
Media Relations
When people normally think about working with a PR agency, they’re thinking of media relations.
We’ve worked with hundreds of individuals and businesses to, essentially, get them in the press (and occasionally, we’ve helped to keep them out of it, too).
What do we mean by ‘the press’? Typically, when we first sit down with clients, we work out how best to reach the audience they want to reach. That could be through the newspapers they read. It could be through relevant magazines and news sites – of which there’s something, quite literally, for everyone.
It could be that your potential customers, clients and users are best reached through broadcast media – in which case we’d look to TV shows, news channels and/or radio stations.
Very often, it’s a mix of all of the above.
Blogger Relations
Blog audiences tend to be niche audiences – and a niche audience, if you’re pitched relevantly, is very often a buying audience.
Clients that come to us with their minds set on the front page of the Financial Times are often surprised when we show them just how beneficial a targeted blogger engagement approach can be.
And if you’re after an agency that knows a thing or 14,000 about blogger engagement – well, you’re in the right place.
Spotting a need for an easier way to find and talk to bloggers in his earlier PR years, agency founder Rich Leigh came up with and co-founded bloggabase.com in 2013 – a service more than 14,000 bloggers and vloggers have since signed up to.
The premise is simple – brands and agencies subscribe to find and connect with relevant bloggers.. With a combined reach of hundreds of millions of unique visitors per month throughout the network, and some *incredibly* niche blogs out there, there’s no doubt we’ll find bloggers interested in exactly what it is you do – with an audience that will be, too.
Of course, work with us and we’ll handle everything, given we already have the right relationships, knowledge and tools necessary to get relevant bloggers and vloggers talking about you and your business.
Influencer Relations
Influencer marketing is a fancy way of saying we can get you and your business in front of the people that have influence over the things people buy, like and do.
When clients get in touch about influencer marketing, it is usually celebrity endorsement they’re thinking about. After all, wouldn’t we all like celebrities to tweet about our businesses, with the sway they have over their generally ample audiences?
Celebrity endorsement we can do. It can get costly, but we’ll always get you the best deal possible if there’s a famous face you just have to have front a campaign.
However, actors, musicians and sports stars aren’t the only voices people listen to anymore.
Very often, it’s better to reach the right audience for you and your business by letting us identify people that are influential within your field. That could be Stephen Fry, if your business has a quirky tech angle. It could be a 16 year old beauty vlogger with an ever-increasing subscriber base, or a podcaster that dedicates hours to specific topics. Or, as is most common when identifying influencers – it could be somebody you don’t even know exists yet, that holds particular sway over your potential customers, clients or users.
If you’re ready to be shouted about, allow us to hand the megaphone to those with the loudest voices!
PR for SEO
From young businesses like Monkey Nutrition to big brands we’ve worked with like Gocompare.com, some clients come to us for one particular reason:
PR can and will improve your website’s search engine rank
Having worked with clients on link building strategies for almost a decade, our campaigns deliver tangible results.
With journalist and blogger relationships at the highest levels, we know how and where to get you inbound links from authoritative websites that will directly impact search engine optimisation.
Whether you’re a brand new site, are in a crowded marketplace and need help to frogleap your competition, or are coming out of a penalty and need to build new and authoritative links, we will use our PR know-how to make it happen.
Personal PR
Personal PR could also be described as celebrity PR or publicity. Kind of.
In short, it relates to helping individuals become better known, helping them manage their profile and creating and deciding upon the right opportunities for them, based on the considered objectives.
But, if you’re considering personal PR for you – please be aware that we are only interested in working with interesting, inspirational and talented people.
If that sounds brutal, allow us to explain.
Fame for fame’s sake is utterly, utterly pointless. It’s fleeting, soulless and ultimately, that person is taking the spot of somebody better deserving. It’s a fact that twice as many Twitter users talked about Kim Kardashian baring her ass versus the Rosetta comet landing.
The people we work with now and in the future might very well be ‘celebrities’ in that many people know of them, but they’re also the sort of people that understand that fame is the by-product of talent and/or success, and that their craft or focus is what matters.
What does personal PR achieve?
We understand what it is clients need and where we’d like them to be and, as with brand PR, we work backwards from there.
The difference here between personal PR and brand PR is that not every brand has a story worth telling, but every person is who they are for a reason – something made all the more interesting when that person has done, is doing or has achieved something interesting, inspirational or indicative of their talent.
That’s not to say getting press for the Kardashians of this world is hard – it often isn’t – it’s just, like the people that will do literally anything to be famous, the publicity gained serves next to no purpose and achieves even less.
Personal PR is much more than getting somebody in the media – once you know how, this becomes scarily easy, you could be ‘famous’ by the end of the day if you had the inclination. Personal PR, to us, is about getting the right people the right opportunities to keep doing what they do best.
OR WE CAN GET A LITTLE MORE CREATIVE...
Creative Public Relations Never Go Amiss
Street Art
Our team of artists has worked with some of the world’s biggest brands to deliver awe-inspiring street art – all designed to make your brand impossible to ignore.
From realistic 3D art to incredible and thought-provoking graffiti, if it’s public attention you’re after – that very often translates to social media amplification that we measure for you – we have the ability to make it happen.
3D Street Art
3D Street Art creates a great opportunity for offline brand engagement that people feel compelled to share online.
Our talented and experienced street artists can create 3D Street Art for your brand, ensuring consumer engagement and media attention with amazing visual campaigns in public spaces.
Graffiti Advertising
Graffiti advertising gives us the chance to work with you to deliver your brand message in an entertaining, creative and thought-provoking way.
We work with some of the very best artists to help you make a mark anywhere in the world, at any time.
Creative Advertising
Our talented outdoor artists offer a wide range of expertise to create bespoke outdoor advertising.
Including clean advertising, chalk ads and grass ads, putting your brand under the feet of your potential customers.
Clean Advertising
Clean Advertising (also known as street advertising or reverse graffiti) is a way to get your message onto the street.
Put simply, we clean an image or message onto dirty pavements in targeted locations. Clean advertising is a great option if you’re keen to advertise outdoors, but don’t want to pay for or be restrained by more traditional billboard advertising.
Grass Advertising
Using the latest technology and bio-degradable and environmentally friendly paints to create impressively detailed logos and messages, our team can create grass ads you’ll be amazed by.
Whether it’s a huge banner created in a field by the side of a busy motorway, on a sports pitch or grass verges, we can produce an end to end campaign for you, including design, planning, production and aerial photography.
Virtual Reality
Virtual reality marketing is an exciting way for brands to give their audience amazing experiences.
From travel agents using VR to help holidaymakers experience the world from the comfort of the store to fans being given the chance to stand on stage with their favourite bands, virtual reality gets people as close to the action as is possible without being there!
Our 360 audio-visual experts can conceive, design and develop campaigns that will get the public and press talking. From beginning to end, we’ll deliver projects that will surprise, entertain and amaze.
Projections
We can project detailed images, videos and demonstrations onto just about any surface you can imagine.
From incredible laser shows, large scale projections, holograms, water projections, 3D projected displays (like the campaign in the image we helped to promote for O2 recently), building projection mapping and more, we can work with brands to conceive and deliver amazing, visually spectacular projects that are sure to make people stop and stare.
Working with our media relations and social outreach team, we can also provide the means to tell the press and public in a way that amplifies the activity, giving you more bang for your buck!
Digital
We work with digital out of home experts capable of creating incredible, integrated projects – not quite blurring the lines between online and offline as much as connecting them in a way that’s both amazing and measurable.
Using screen surfaces often designed specifically for brand campaigns, we can ensure your brand comes to life.
Whether you want to dominate a landscape on some of the largest screens ever created, have your messaging shown on bespoke surfaces such as the TV bus shown or make use of currently available technology such as bus stop and train advertising screens, our partnered team has delivered award-winning projects for the biggest brands and organisations in the world – and, using unique technology, you can even have online content such as social media updates shown, in real-time, alongside other content.
For a conversation to discuss a bespoke project for you, just get in touch using the button below!
Different...
Sometimes, what works for you is difficult to put into words – maybe because it means creating something completely different for you, or doing something totally out of the ordinary to get your brand seen and heard.
Whether that involves creating a huge version of your product, secret camera ideas, sending you through London to Parliament in an armed tank (true story: founder Rich did that for a client before, trailed by news vans and the police…!) or perhaps even going into pyrotechnics, explosions, ice sculptures or whatever else we can think of that achieves your desired goals, we’ll devise and deliver amazing PR stunts and campaigns from beginning to end, and ensure the press and public know about it.
Get in touch using the button below to start the conversation, but be aware – the ideas we work up can be quite out there!
