Whether you want to be sat down with the presenters you wake up to every morning, featured on that news site you visit every day, have your product reviewed by your favourite bloggers or have the coolest celebrities tweet about you, it’s public relations you’ll need.
Fortunately, you’re in the right place.
Having worked with hundreds of individuals and businesses, public relations is our bread and butter.
Read more about what we do below:
We’ve worked with hundreds of individuals and businesses to, essentially, get them in the press (and occasionally, we’ve helped to keep them out of it, too).
What do we mean by ‘the press’? Typically, when we first sit down with clients, we work out how best to reach the audience they want to reach. That could be through the newspapers they read. It could be through relevant magazines and news sites – of which there’s something, quite literally, for everyone.
It could be that your potential customers, clients and users are best reached through broadcast media – in which case we’d look to TV shows, news channels and/or radio stations.
Very often, it’s a mix of all of the above.
Clients that come to us with their minds set on the front page of the Financial Times are often surprised when we show them just how beneficial a targeted blogger engagement approach can be.
And if you’re after an agency that knows a thing or 14,000 about blogger engagement – well, you’re in the right place.
Spotting a need for an easier way to find and talk to bloggers in his earlier PR years, agency founder Rich Leigh came up with and co-founded bloggabase.com in 2013 – a service more than 14,000 bloggers and vloggers have since signed up to.
The premise is simple – brands and agencies subscribe to find and connect with relevant bloggers.. With a combined reach of hundreds of millions of unique visitors per month throughout the network, and some *incredibly* niche blogs out there, there’s no doubt we’ll find bloggers interested in exactly what it is you do – with an audience that will be, too.
Of course, work with us and we’ll handle everything, given we already have the right relationships, knowledge and tools necessary to get relevant bloggers and vloggers talking about you and your business.
When clients get in touch about influencer marketing, it is usually celebrity endorsement they’re thinking about. After all, wouldn’t we all like celebrities to tweet about our businesses, with the sway they have over their generally ample audiences?
Celebrity endorsement we can do. It can get costly, but we’ll always get you the best deal possible if there’s a famous face you just have to have front a campaign.
However, actors, musicians and sports stars aren’t the only voices people listen to anymore.
Very often, it’s better to reach the right audience for you and your business by letting us identify people that are influential within your field. That could be Stephen Fry, if your business has a quirky tech angle. It could be a 16 year old beauty vlogger with an ever-increasing subscriber base, or a podcaster that dedicates hours to specific topics. Or, as is most common when identifying influencers – it could be somebody you don’t even know exists yet, that holds particular sway over your potential customers, clients or users.
If you’re ready to be shouted about, allow us to hand the megaphone to those with the loudest voices!
PR for SEO
PR can and will improve your website’s search engine rank
Having worked with clients on link building strategies for almost a decade, our campaigns deliver tangible results.
With journalist and blogger relationships at the highest levels, we know how and where to get you inbound links from authoritative websites that will directly impact search engine optimisation.
Whether you’re a brand new site, are in a crowded marketplace and need help to frogleap your competition, or are coming out of a penalty and need to build new and authoritative links, we will use our PR know-how to make it happen.
In short, it relates to helping individuals become better known, helping them manage their profile and creating and deciding upon the right opportunities for them, based on the considered objectives.
But, if you’re considering personal PR for you – please be aware that we are only interested in working with interesting, inspirational and talented people.
If that sounds brutal, allow us to explain.
Fame for fame’s sake is utterly, utterly pointless. It’s fleeting, soulless and ultimately, that person is taking the spot of somebody better deserving. It’s a fact that twice as many Twitter users talked about Kim Kardashian baring her ass versus the Rosetta comet landing.
The people we work with now and in the future might very well be ‘celebrities’ in that many people know of them, but they’re also the sort of people that understand that fame is the by-product of talent and/or success, and that their craft or focus is what matters.
What does personal PR achieve?
We understand what it is clients need and where we’d like them to be and, as with brand PR, we work backwards from there.
The difference here between personal PR and brand PR is that not every brand has a story worth telling, but every person is who they are for a reason – something made all the more interesting when that person has done, is doing or has achieved something interesting, inspirational or indicative of their talent.
That’s not to say getting press for the Kardashians of this world is hard – it often isn’t – it’s just, like the people that will do literally anything to be famous, the publicity gained serves next to no purpose and achieves even less.
Personal PR is much more than getting somebody in the media – once you know how, this becomes scarily easy, you could be ‘famous’ by the end of the day if you had the inclination. Personal PR, to us, is about getting the right people the right opportunities to keep doing what they do best.