Traditional press office activity is an integral part of any marketing strategy. Just like what we’re doing with this article, what we *mostly* do for our personal training client Ultimate Performance Fitness, is PR the amazing transformation results achieved by their PTs and clients.
Some of the clients they train include celebrities, for example Radio 1 presenter Scott Mills recently completed a transformation with them, and some are just average members of the public. One thing they all have in common is that they’ve improved their health and body composition and ended up in the press as a result!
Thanks so much to @UPFitness it changed my life https://t.co/biPnl1B9yS
— Scott Mills (@scott_mills) June 6, 2019
90% of the coverage we secure for Ultimate Performance is online, and with link building a PR objective of theirs, we always focus on high DA sites that will increase brand awareness and provide that all important link.
Here’s some of the coverage we secured with Scott Mills’ case study:
And others:
If you want to read more about the press office work we do for Ultimate Performance head over here.
