L’Oreal-backed gender-free makeup brand Jecca Blac came to us for a mix of press office, product and digital PR to help build natural, high-authority links alongside product and brand mentions. With a wealth of internal data available, and gorgeous products to pitch, we were able to do just that!
What we did to get brilliant digital PR, product & press office results:
Jecca Blac is a leading vegan, gender-free makeup brand, which is available to buy online worldwide.
For the digital PR campaigns, the team brainstormed ideas which would be both relevant and news-worthy for the brand and its audience. We ran two campaigns – ‘the most inspirational TV makeup looks’ and ‘the most LGBTQ+ friendly cities in the UK’. These campaigns landed us coverage in sites including Dazed, Get The Gloss and The Argus.
When it came to the press office, we pitched with a variety of different angles to gain coverage across the board, from beauty-based comment pieces, product pitching to business interviews. We secured coverage in publications including Heat, ES Magazine and Sunday Post.
Digital PR, product, & press office results:
- Links from high Domain Authority sites including Heat (DA70), Dazed (DA84), and The Argus (DA79)
- Average DA across all coverage: 58
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