We work with Childcare.co.uk on an ongoing basis and a lot of what we do for it is creative PR for SEO. Our recent story generated some fantastic PR results!
Childcare.co.uk is the leading platform for all childcare providers and much of what we do for this client is creative PR to build links for them from sites with a high Domain Authority (DA).
We know that stories with a strong personal finance angle work well and we wanted to include something that we thought would resonate with Childcare.co.uk’s users… toys!
Our creative idea was to run a ‘Cash in the Attic’-style story featuring a list of once-common toys that might have been bought years ago for a reasonable price but now could be worth a lot of money.
To create the list, we partnered with toy expert Peter Jenkinson of Toyology (a leading authority on toys) to identify which commonly-owned toys would now potentially fetch a good price, as well as a list of toys available today that could become collectible in years to come.
Once the list had been created and hosted on the Childcare.co.uk’s website, we wrote a press release featuring the top valuable toys. We then issued the story to our contacts that we thought would be interested.
As we expected, the story was a hit and generated some great PR results for Childcare.co.uk!
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