What we did:
As we had in 2018, we supported Bath Rugby with event PR to promote ‘The Clash’ 2019.
The Clash is an annual event that has ran for three years and has always been hosted at Twickenham, ‘The Home of English Rugby’. Bath Rugby organises it as a family event as well as to engage other people / potential fans who do not live close to the Bath area.
Bath Rugby briefed us to support the event with one main objective: to drive awareness of the fixture and deliver link-backs and mentions to support and drive ticket sales (a target of 58,000).
Our activity to support this event PR started in August 2018. Across the eight-month period we delivered event PR through creative proactive stories, setting up interviews with players with national and relevant regional media and offering press office support, such as responding to journalist requests and ensuring ‘What’s On’ guides had the details about the event.
One of the creative PR stories we ran to support The Clash was ‘Get paid to drink cider and watch rugby’, a campaign that was created in partnership with Bath Rugby’s sponsor, Thatchers Cider, which we’ve written a case study about.
Overall, the event PR to support The Clash’ 2019 was a big success and achieved some great PR results.
PR campaign results:
29 links from said coverage.
The ‘Get paid to drink cider and watch rugby’ campaign received more than 2k job applications (all being target audience – as they enjoy live sport) and the job application form offered an optional sign-up to receive more information from Bath Rugby.
60,152 people attended The Clash.
Want to know how we might support your event?