*Update: We’re thrilled to announce our work was awarded ‘Best Integrated Campaign’ at the 2021 UK Search Awards! We work with ProDog Raw, the award-winning producer of fresh raw food and supplements for dogs. The Radioactive Group supports the raw dog food brand with digital PR, press office (including product PR), and performance influencer marketing…
L’Oreal-backed gender-free makeup brand Jecca Blac came to us for a mix of press office, product and digital PR to help build natural, high-authority links alongside product and brand mentions. With a wealth of internal data available, and gorgeous products to pitch, we were able to do just that! What we did to get brilliant…
A data-driven campaign looking at the best workplace benefits around the world delivered follow links from sites including CNBC, NBC New York, and The Hill for US-based HR software company Zenefits. via GIPHY What we did to get brilliant digital PR results: We looked at which countries were the ‘best’, and which were the ‘worst’,…
OnBuy.com is the Amazon challenger marketplace and we earned it some great PR results, cementing its brand positioning and key messaging, as well as earning it lots of links from high-ranking websites. We supported with digital PR, profile building and press office support. Profile building, digital PR and press office for OnBuy.com: OnBuy.com is an…
In digital PR-land, the simplest but on point creative idea – such as the trustworthy ‘dream job ad’ story – can work wonders for the right clients. This is exactly what we did for eachnight.com, a mattress review and wellness platform, which led to 1.7m unique users, 1.9m page views and 360k+ applicants within 20…
Our client, ProDog Raw, is a raw dog food company that’s passionate about improving the diets and wellbeing of dogs in the UK. As an e-commerce business in a competitive market, its main digital PR objective is to secure high quality links, which supports its SEO strategy and improves its search engine ranking. What we…
We’ve worked with Vibrant Vegan, delicious plant-based ready meals, for around two years now and offer product PR and press office support, as well as digital PR tactics. Our press office support for food client, Vibrant Vegan Vibrant Vegan is a subscription service of plant-based ready meals delivered frozen to your door. As it is…
We’re already celebrating seven new client wins in 2021, six of which are new additions to our retained client roster. via GIPHY The clients include gender-free beauty brand Jecca Blac, raw dog food company ProDog Raw, and political literacy advocate organisation Shout Out UK. The magnificent seven are: Jecca Blac – The L’Oreal backed, gender-free,…
We’re pleased to have worked with Shout Out UK (SOUK), the political and media literacy platform, for a few years now. We recently helped with public affairs PR when we supported it with the launch of the first ever APPG (All Party Parliamentary Group) on Political Literacy. What we did: Shout Out UK surveyed students…
As part of our retained PR work with LoveCrafts.com, we helped promote its annual online crafting festival in summer 2020. Given the online event space was getting kind of crowded after the Zoom-splosion (we’re coining it!) of the first lockdown, we knew we needed to do something different to get the attention of the press…
