This week, we’re talking about influencer marketing – and about how brands keep throwing good money after bad on brand awareness plays that might or might not return a penny. There is an alternative – and we get into that, and how Radioactive Talent is helping influencer marketing grow up. Listen, rate and subscribe on…
As Head of New Business and Strategy and it’s my job to deal with everything from client briefs we receive and enquiries we get, right through to pulling together the strategy and plan for new clients who want to work with us as their PR agency. I talk to all kinds of businesses looking for…
This week’s PR in a Car is about the 4 things all good creative PR campaigns have in common. But mainly it’s about my hat. Listen, rate and subscribe on Apple Podcasts Listen on other popular podcast platforms Watch my massive face on YouTube below (and feel free to subscribe there, too – it’s our…
In this episode of what people are calling ‘the best podcast by a PR man in a car from Gloucester’, I talk about building a team – what to prioritise when recruiting, red flags, missteps, what it looks like when things go well and other thoughts and tips! Listen, rate and subscribe on Apple Podcasts…
We work with 3radical, a digital audience engagement platform that works across multiple industries including gaming, financial services and hospitality. We were briefed to launch its ‘Future of Gaming Report 2019’ and it led to some great PR results for the business in the sector. What we did: 3radical briefed us to support it with…
If you’re happy and you know it, keep your brands!* If we’ve said it once, we’ve said it until we’re blue in the face – Radioactive PR is built on the ethos of a happy team, doing great work with happy clients. Those of us who have worked agency side for long enough have seen…
2020 has been pretty weird so far hasn’t it, news-wise? We’ve had Megxit, the murmurings of World War 3 and Jeff Bezos’ phone allegedly being hacked by the Saudi prince. The same can be said about some of the most head-turning creative brand PR in the past week. I don’t think ANYONE could have guessed…
In this episode of PR in a Car – in response to a Reddit request (OH HAI r/PublicRelations) – I talk about what students and people wanting to work in PR can expect, and how they can put their best foot forward in the industry. Listen, rate and subscribe on Apple Podcasts Listen on other…
We work with Childcare.co.uk, the UK’s biggest platform for people to find childcare, on a retained basis. We support it by coming up with creative ideas to help build links to its website (and of course deliver great PR results). Childcare.co.uk will also inform us of any interesting user trends or changes in its own…
In this episode of PR in a Car, I talk about something we rarely hear much about – losing clients, and client retention in general. As the new year comes and goes, it’s one of the busiest times for new business – but it’s also a time clients evaluate their requirements and, if not handled…
