In this episode of PR in a Car, I talk about something we rarely hear much about – losing clients, and client retention in general. As the new year comes and goes, it’s one of the busiest times for new business – but it’s also a time clients evaluate their requirements and, if not handled…
In this episode of PR in a Car, I talk about restructuring the agency for growth, focus areas and a renewed excitement for the year ahead as a result. Listen, rate and subscribe on Apple Podcasts Listen on other popular podcast platforms Watch my massive face on YouTube below (and feel free to subscribe there, too…
After the very kind reception for the first episode of PR in a Car, I was asked to talk about what makes for the best client-agency relationships. Listen, rate and subscribe on Apple Podcasts Listen on other popular podcast platforms Watch my massive face on YouTube below (and feel free to subscribe there, too –…
We work with our client Tutor House, the online tutoring platform, on a retained basis. Our recent campaign delivered some fantastic PR for SEO results. What we did: We’ve worked with the online tutoring platform, Tutor House, for almost a year. Like we do for a lot of our other clients, one of the main…
In this first episode of PR in a Car, I talk about getting trapped in the idea of what your business could be, and learning how to mentally reset. Listen, rate and subscribe on Apple Podcasts Listen on other popular podcast platforms Watch my massive face on YouTube below (and feel free to subscribe there, too…
In early summer 2019, Instagram announced a move that could potentially be monumental for the social media world – it would trial hiding Instagram likes on the platform. The trial was first noticed in Canada, and a Tweet from Instagram confirmed that it would also be testing on some profiles in Australia, Brazil, Ireland, Italy,…
A new client surprised me last month when they asked what they could do to be ‘the best client they could be’. When you’re used to selling yourself, and continually then having to prove yourself while the other person’s minimum commitment is picking up the tab, it took me off-guard, and I loved talking through…
We work with the antiques marketplace, LoveAntiques.com, on an ongoing basis – supporting it with PR for SEO results. What we did: We’ve worked with LoveAntiques.com for almost four years, offering PR for SEO for the antiques marketplace – building links from media sites with a high Domain Authority (DA). For this client we’ve had…
PR in 2019 is exciting. There are more ways to reach an audience than ever before. Clients are, rightly, more measurement-conscious than at any time since I started working in PR, 12 years ago. A video we published last week of me talking through our PR agency results (specifically relating to linkbuilding / PR for…
We decided to take a look at our link building PR results over the last 12 months. We’ve created what could be the first such report of its kind, benchmarking just what PR for SEO can do (with the important caveat that OF COURSE, PR is about more than link building – it just happens…
