Season 6 of Fortnite was released last week – so, we thought – why not hang an idea to game and consult with potential clients off of that!? That’s how ‘Fortnite and PR’ – it does what it says on the tin – was born. Throughout October, we’re offering potential clients a chance to discuss PR…
We have some great news – after we successfully managed The Clash 2018’s event PR (case study here), Bath Rugby recently got in touch with us to ask if we could do the same for The Clash 2019! For The Clash next year, Bath Rugby will go head-to-head with the Bristol Bears, alongside a day filled with…
Introducing Radioactive PR newbie… Toby Aiken. Place of birth: Barnstaple Did you go to uni? If not, what was your route into PR? I did go to Uni, but I studied Environmental Science… so not your normal route into PR! After working in comms for a climate change research organisation I got into my first PR agency…
For Unite Students, the UK’s largest student accommodation provider, we delivered some fantastic PR campaign results… The idea: FTSE250 company Unite Students is the UK’s largest accommodation provider – so its core audience is students (from the UK and international) who are typically digitally-savvy. To captivate this audience and to drive traffic to Unite Students’…
We often support brands and companies with creative PR campaigns alongside our digital marketing agency partner, Barracuda. Recently we supported the Sony movie channel, Movies4Men, and generated some fantastic PR campaign results! The idea: The Sony movie channel, Movies4Men, wanted a creative PR campaign to create a buzz around its ‘Tough Guy Season’, during which…
The team at MAKEMORE Festival contacted us to handle a ten-week project where we would manage the event PR. The festival was in its first year and took place from 23rd August, for five days. MAKEMORE is the festival for makers and doers. ‘Maker culture’ is a trend in the States, but not so much in the…
In mid-June, I announced our intention to trial a 4 day work week, without reducing staff pay. The trial started on June 25th, with us working Monday-Thursday, and ended with the sixth Friday, on the 3rd August. The next week, I shared feedback surveys with clients and the team, and in the time since, I’ve been…
After a successful inaugural showing in 2017, we handled the 2nd annual ‘Instagram Rich List’ for our client, Hopper HQ, the world’s fully-automated Instagram planning and scheduling tool. It’s fair to say that, together, we generated some impressive PR results… The idea: In 2017, we worked with Hopper HQ to create a celebrity and influencer…
A nice new win to announce to start the week (the week we begin the process of surveying staff and clients in relation to our 4-day work week trial, which has just ended)! Launching very soon, Vibrant Vegan (recently re-branded from Pure & Hearty) is a food subscription company, founded by Iain Hamilton – also behind The Soulful Food…
A couple of months ago, I asked myself – if today was ‘day zero’, and tomorrow day one, what kind of business would I build, knowing what I now know? What kind of agency would I ‘start’, with the buffer in the bank we’ve worked hard to get to – re-imagining it as an investment,…
