Public relations or PR is something that falls underneath the umbrella of marketing. It’s used to connect a company, brand or person to their target audience through communicating messages using one or several channels – including media outlets, influencers or speaker opportunities. We’ve written before about what the role of a PR agency is but…
Public relations and social media both fall underneath the umbrella of marketing. Other things that classify as marketing might be things like advertising, other forms of digital marketing (e.g. SEO and PPC), direct mail and promotions. A public relations agency or consultant will spend most of their time looking to achieve ‘earned media’, when the…
Company founders or owners, or in-house marketers within an organisation, might want to know when it’s the right time to use a PR agency. Hiring an agency is an investment but ultimately, PR support can help to grow your business. Here are just some ways it can help: To build awareness: the aim of any…
If you’re about to invest money in a public relations agency / PR support then the burning questions you might have could include: ‘will they be able to get me / my business media coverage?’ and ‘when or where will the coverage appear?’ So, should a PR agency ever guarantee clients media coverage? The short…
As a public relations agency, and for anyone who works in the industry, we know it’s a common challenge for us to measure the value of what we do. In an industry where we have to constantly prove ourselves, there’s always a need to show clients a good return on investment that goes beyond just…
Public relations can be used to effectively manage a crisis. Most people will be able to remember when a brand or business has faced a crisis – it might be something like a product recall (there have been many instances where food or cars are recalled due to safety issues) or an employee/member of the…
If you are a business owner, or work in the marketing department at a company, you might want to know how a PR campaign can help your company to grow. It’s worth understanding how PR can help before making the decision to invest in a relationship with an agency. Here are the main ways a…
For anyone looking to work in public relations or someone who might want to hire a PR agency to support their business, it’s useful to understand what public relations is and how it supports marketing. Essentially, public relations falls under the umbrella of marketing. Other things that fall within marketing might be advertising, digital marketing…
Hiring the best PR agency to support your business starts at the briefing stage! At Radioactive PR, we are used to receiving all kinds of briefs from all sorts of potential clients. It is the first step of the pitching process. If a brief isn’t clear or well-written then it can slow up the agency…
What is the role of a PR agency? “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson, in his 2013 book “Virgin Rebel: Richard Branson In His Own Words”. For business owners and marketers, it helps to understand what the role of a PR…
