Category: PR Blog

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What is the role of a PR agency?

November 2, 2016Jade Beddington

What is the role of a PR agency? “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson, in his 2013 book “Virgin Rebel: Richard Branson In His Own Words”. For business owners and marketers, it helps to understand what the role of a PR…

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What should clients consider before appointing a PR agency?

November 1, 2016Jade Beddington

So, you’re looking to grow your business with PR support but you’ve never worked with an agency before. Here are 10 questions that you should answer before appointing a PR agency. Are you ready? Do you have a product/service that is ready to be shown to the world or something to create a buzz around?…

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