If you’re about to invest money in a public relations agency / PR support then the burning questions you might have could include: ‘will they be able to get me / my business media coverage?’ and ‘when or where will the coverage appear?’ So, should a PR agency ever guarantee clients media coverage? The short…
As a public relations agency, and for anyone who works in the industry, we know it’s a common challenge for us to measure the value of what we do. In an industry where we have to constantly prove ourselves, there’s always a need to show clients a good return on investment that goes beyond just…
Public relations can be used to effectively manage a crisis. Most people will be able to remember when a brand or business has faced a crisis – it might be something like a product recall (there have been many instances where food or cars are recalled due to safety issues) or an employee/member of the…
If you are a business owner, or work in the marketing department at a company, you might want to know how a PR campaign can help your company to grow. It’s worth understanding how PR can help before making the decision to invest in a relationship with an agency. Here are the main ways a…
For anyone looking to work in public relations or someone who might want to hire a PR agency to support their business, it’s useful to understand what public relations is and how it supports marketing. Essentially, public relations falls under the umbrella of marketing. Other things that fall within marketing might be advertising, digital marketing…
Hiring the best PR agency to support your business starts at the briefing stage! At Radioactive PR, we are used to receiving all kinds of briefs from all sorts of potential clients. It is the first step of the pitching process. If a brief isn’t clear or well-written then it can slow up the agency…
What is the role of a PR agency? “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson, in his 2013 book “Virgin Rebel: Richard Branson In His Own Words”. For business owners and marketers, it helps to understand what the role of a PR…
So, you’re looking to grow your business with PR support but you’ve never worked with an agency before. Here are 10 questions that you should answer before appointing a PR agency. Are you ready? Do you have a product/service that is ready to be shown to the world or something to create a buzz around?…
